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The rise in cyber threats presented a growing risk to businesses in Morocco, many of which lacked adequate security measures. Despite increasing digital adoption, many professionals were unaware of cybersecurity risks or did not prioritize protective measures. Kaspersky Lab aimed to bridge this gap by conducting a study that would provide valuable insights into security behaviors and inform strategic solutions.
Kaspersky Lab faced the challenge of reinforcing its market presence while educating businesses about the importance of cybersecurity. The key obstacles included:
Limited Awareness – Many professionals and companies underestimated cyber threats.
Varied Security Practices – A lack of standardized IT security measures across different industries.
Market Differentiation – The need to position Kaspersky Lab as the leading cybersecurity provider in Morocco through credible data-driven insights.
To address these challenges, Kaspersky Lab collaborated with Averty Market Research & Intelligence to conduct a PR-driven cybersecurity survey. The study involved an online survey conducted covering 714 Moroccan professionals from 40 cities across various industries and business sizes. A stratified random selection process ensured a representative sample, capturing insights into cybersecurity awareness, practices, and vulnerabilities within the professional landscape.
The research not only helped identify critical cybersecurity gaps but also provided Kaspersky Lab with actionable insights to strengthen its market position and public engagement. It also gained wide media coverage, further amplifying its reach and credibility. The research not only helped identify critical cybersecurity gaps but also provided Kaspersky Lab with actionable insights to strengthen its market position and public engagement. Key benefits included:
Strengthened Market Positioning – The study reinforced Kaspersky Lab’s reputation as a cybersecurity authority.
Increased Public Awareness – The survey results were leveraged in PR campaigns to educate businesses.
Enhanced Customer Engagement – Data-driven insights helped refine product offerings and marketing strategies.
Stronger Industry Influence – The findings informed policy discussions and improved stakeholder relations.
Wide Media Coverage – The study attracted significant press attention, increasing visibility and reinforcing Kaspersky Lab’s credibility in cybersecurity. – The findings informed policy discussions and improved stakeholder relations.
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