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A leading game development company sought to expand its presence in the MENA region by optimizing its Idle RPG offerings. Understanding player behavior, preferences, and market trends was critical to refining game mechanics, enhancing engagement, and improving monetization strategies.

Research Objectives

The primary goal was to gain deep insights into gaming habits, player motivations, and feature preferences in three key markets: Saudi Arabia, Egypt, and Morocco. The study aimed to identify factors influencing game adoption, retention, and spending behavior to tailor the client’s Idle RPG games to the region’s unique gaming landscape.

Research Methodology

A qualitative research approach was employed, including in-depth interviews with targeted gamers. The study focused on various aspects such as:

Daily gaming habits and session durations
Preferred game mechanics and features
Social gaming behaviors (solo vs. multiplayer preferences)
Key motivators for engagement and retention
Willingness to spend on in-game purchases
Perceptions of game graphics, themes, and controls

Key Benefits to the Client

By leveraging in-depth qualitative insights, the client successfully refined its Idle RPG offerings to cater to the unique gaming behaviors in the MENA region. The strategic adjustments made based on this research enhanced user engagement, strengthened market positioning, and improved overall monetization potential.

1. Optimized Game Design

Insights into player preferences enabled refinements in gameplay mechanics, ensuring a more engaging experience.

2. Targeted Marketing Strategies

Understanding game discovery habits helped tailor marketing efforts, improving reach and player acquisition.

3. Enhanced Monetization

Findings on spending behaviors guided in-app purchase models, making them more appealing to regional players.

4. Improved Player Retention

Addressing game fatigue, update frequency, and feature preferences led to stronger player engagement.

5. Localization and Cultural Relevance

Regional differences in preferences informed decisions on themes, art styles, and mechanics, enhancing market fit.

Averty was a reliable partner in our research projects across Morocco, Saudi Arabia, and Egypt. The team was professional, solution-oriented, and structured in their approach. Their experienced moderators and translators ensured smooth execution, making Averty a strong choice for qualitative research in the MENA region.

Garena Senior Growth & Monetization - MEA Region

Our case studies

OUR CASE STUDIES

Reach out and let’s get the conversation started.

Research Objectives

Research Methodology

Key Benefits to the Client

1. Optimized Game Design

2. Targeted Marketing Strategies

3. Enhanced Monetization

4. Improved Player Retention

5. Localization and Cultural Relevance

We turn your questions into confident decisions.Let’s talk.

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CAIRO

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