Our Approach:
Methods & Signature Solutions

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OUR CAPABILITIES

Tools, methods, and expertise that power every insight

We combine qualitative, quantitative and digital approaches to design research that fits each challenge. From segmentation to testing and tracking, our capabilities turn complexity into clarity — and data into decisions.

Quantitative Methods

We use structured surveys and advanced statistical models to reliably measure behaviors, track change, and deliver clear, actionable, data-driven insights at scale.

Qualitative Methods

We dive deep into thoughts, emotions, and context to uncover the “why” behind behavior — through interviews, focus groups, and real-life observation.

Digital & Technology-Enabled Methods

We harness technology to reach people where they are — combining agile tools, behavioral data, and scalable platforms for faster, smarter insights.

OUR SOLUTIONS

Insight-driven solutions for sharper decisions

Each solution combines our research expertise with original tools and frameworks — designed in-house to help you segment audiences, test ideas, track sentiment, and elevate decision-making with clarity and precision.

PEOPLE

Our proprietary audience frameworks go beyond basic profiling to uncover the identities, motivations, and expectations that drive real-world behavior — from consumers to citizens and employees.

BRAND

Averty’s brand solutions are built to test, track, and strengthen what your brand stands for — through advanced message models, distinctiveness tools, and PR-ready visibility frameworks.

INNOVATION

We develop tools that combine real-world feedback, unmet need mapping, and iterative co-creation — to turn early-stage ideas into launch-ready solutions, backed by evidence.

EXPERIENCE

From user interfaces to service environments, our experience frameworks capture emotional intensity, satisfaction, and friction — giving you clarity on how to improve every touchpoint.